School counselors play an essential role in shaping the academic, emotional and social development of students. They are trained professionals who support student success by implementing strategies for academic growth, addressing emotional challenges and helping students prepare for life beyond graduation. In an era of evolving educational demands, today’s school counselors must be equipped to handle complex issues and their role has become more critical than ever.
Through programs like the online Master of Science in Education — Counseling, School Counseling Track at University of Wisconsin-Superior (UW-Superior), graduates gain the knowledge and skills necessary to meet the diverse needs of today’s students and collaborate with families, educators and communities to foster meaningful outcomes.
What Is a School Counselor?
According to the American School Counselor Association (ASCA), school counselors are “certified/licensed educators who improve student success for each and every student by implementing a comprehensive school counseling program.” They work across multiple domains — academic, personal and career development — to help students achieve their full potential.
School counselors support students by offering academic counseling, addressing social and emotional needs and helping them plan for future opportunities, such as college or career paths. According to the ASCA, school counselors provide students with the tools they need to thrive by creating comprehensive programs that include classroom lessons, individual sessions and collaborative planning with teachers and families.
Their work often involves tailoring strategies to meet individual student needs, identifying barriers to success and connecting students with resources both inside and outside of school. For instance, they may counsel a student struggling with anxiety, help another develop better study habits or guide a high school senior in navigating scholarship applications.
School Counselor Job Description and Core Responsibilities
School counselors support students in building the skills they need to succeed inside and outside the classroom. According to Indeed, a counselor’s work often involves helping students identify their strengths and interests, while also providing guidance through personal and academic challenges.
Key responsibilities may include:
- Helping students explore their academic and career goals and identify steps to achieve them
- Offering guidance on personal and social issues that may affect learning or behavior
- Encouraging mental and emotional wellness through activities, events or conversations
- Working closely with families, teachers and school administrators to resolve student concerns
- Assisting with course planning and supporting informed decisions about academic pathways
School counselors are often at the center of a student’s support system. They provide both structure and compassion, balancing short-term student needs with long-term development. Through collaboration and thoughtful intervention, they help students navigate challenges and find a clear direction for the future.
How to Become a School Counselor
School counselors must meet specific educational and certification requirements. Most states require at least a master’s degree in school counseling from an accredited program, along with supervised practicum and internship experiences. Aspiring school counselors must also meet state licensure or certification requirements, which may include passing an exam or completing continuing education.
School counselors rely on a blend of interpersonal and professional skills to succeed. According to Education Advanced, these include strong communication abilities, cultural competence, problem-solving and empathy. They must also be adept at analyzing student data to identify trends, design interventions and measure program effectiveness.
In addition, effective school counselors demonstrate leadership by advocating for students’ needs and promoting policies that enhance learning environments. These skills enable them to balance immediate student concerns with long-term planning, ensuring that every child has the resources and opportunities to succeed academically and personally.
Why Consider School Counseling as a Career?
School counseling is a fulfilling career for those who want to make a meaningful impact on students’ lives. The demand for school counselors remains strong, with opportunities across elementary, middle and high schools. According to the U.S. Bureau of Labor Statistics, the median annual salary for a school counselor in 2024 was $65,140 with a growth rate of 4%.
School counselors serve as advocates, mentors and guides for students, ensuring they have the tools to succeed in school and beyond. UW-Superior’s online Master of Science in Education — Counseling, School Counseling Track program prepares you to take on this important role. With the right training and a commitment to helping students thrive, you can build a rewarding career that supports the success of future generations.
Learn more about UW-Superior‘s online MSE — Counseling, School Counseling Track program.
